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Integration of WhatsApp, Instagram and Facebook to take place in 2020

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Facebook is working to enable the exchange of messages between Facebook Messenger, Instagram and WhatsApp, according to with a report from The New York Timesthis morning.

Each service will continue to function as a standalone application, but in accordance with the teams , Facebook is rebuilding the infrastructure so that people using only one of Facebook's apps can communicate with others within the company's ecosystem. All apps will also support end-to-end encryption. Facebook has yet to provide a timeline for when that happens.

“We want to build the best messaging experiences we can; and people want messages to be fast, simple, reliable and private,” a Facebook spokesperson said in a statement. “We are working to make our end-to-end messaging products more encrypted and are considering ways to make it easier for friends and family to stay in contact with social networks. 

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As you would expect, there is a lot of discussion and debate as we begin the long process of figuring out all the details of how this will work. ”

By allowing these messaging apps to communicate across platforms, Facebook no doubt hopes to keep users more engaged and make them use this merged system as their primary messaging service. By doing so, the company can also drive greater user engagement for advertisers, increasing its advertising sector at a time when growth has slowed.

Facebook has the most users of any other social media platform, and by combining its assets in this way, the company could compete more directly with Apple's iMessage and Google messaging services.

CEO Mark Zuckerberg said the project – “The integration we envisioned, we're still starting to think about it,” said Facebook's co-creator and president.

SOURCE: THE VERGE

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